Niche Expertise

We Speak Your Niche

We Don't Do General Roofing

Silicone vs acrylic. TPO vs metal. Every coating type needs a different campaign. We build each one from the ground up for your exact niche.

8.2xavg. ROI

$38avg. CPL

28%close rate

Silicone

Commercial Silicone Roof Coatings

The highest-value niche in the coating industry.

Our campaigns target commercial property owners with flat/low-slope roofs who are actively researching restoration options — before they find your competitors.

Avg. Job Value$8,000–$25,000per closed project

Target Audience: Commercial property owners & facility managers
Behavioral Targeting: Facility management interests, commercial property research, building age 15+
Pre-Qualification: Roof age 8+, building type commercial, urgency active, decision-maker confirmed
Ad Angle: Extend your roof life by 15+ years for a fraction of replacement cost

5.4xavg. ROI

$32avg. CPL

31%close rate

Acrylic

Acrylic Roof Coating Leads

The gateway coating for residential homeowners.

Our ad copy focuses on energy savings and cost vs. full replacement — the two things that drive this buyer to take action fast.

Avg. Job Value$3,000–$8,000per closed project

Target Audience: Residential homeowners with flat or low-pitch roofs
Behavioral Targeting: Home improvement interests, energy efficiency, roof age awareness
Pre-Qualification: Roof age, active leak presence, willingness to spend on quality
Ad Angle: Save 30% on cooling costs. Stop leaks for good. No full replacement needed.

11.3xavg. ROI

$52avg. CPL

22%close rate

Metal Roof

Metal Roof Restoration Leads

High-ticket. Low competition. Massive ROI.

We target industrial and agricultural property owners with messaging around cost savings vs. full replacement — restore it for 25% of the cost.

Avg. Job Value$12,000–$50,000per closed project

Target Audience: Industrial & agricultural property owners
Behavioral Targeting: Farm/ranch owners, warehouse managers, industrial property interests
Pre-Qualification: Metal roof confirmed, square footage 5k+, urgency level, budget range
Ad Angle: Restore your metal roof for 25% of replacement cost. 20-year warranty.

7.6xavg. ROI

$41avg. CPL

26%close rate

TPO / Flat

TPO / Flat Roof Repair Leads

Urgency-driven buyers. Immediate demand.

TPO and flat roof owners are dealing with leaks, ponding water, and upcoming inspections right now. Our campaigns meet them at the exact moment of need.

Avg. Job Value$5,000–$20,000per closed project

Target Audience: Commercial & multi-family property owners
Behavioral Targeting: Commercial property managers, multi-family investors, maintenance-focused
Pre-Qualification: Flat roof confirmed, active leak or ponding, decision timeline under 30 days
Ad Angle: Leaking flat roof? Get it sealed permanently — faster and cheaper than replacement.

Why It Matters

General Agencies Don't Get This

We know that a silicone campaign needs different messaging than acrylic. That metal roof owners respond to different pain points than TPO. This isn't generic marketing.

Niche-Specific Targeting

Each coating type has its own audience profile, behavioral signals, and ad creative.

Custom Ad Copy Per Niche

Silicone buyers care about longevity. Acrylic buyers care about savings. We write to each.

Niche Qualification Funnels

Our screening questions change per coating type — metal roof, flat roof, square footage, urgency.

Proven Playbooks

Campaigns run across every coating type. We've already tested what works — you get the refined version.

Job-Value Optimized

We optimize for revenue, not just leads. High-ticket commercial campaigns get different treatment.

Same Speed, Any Niche

Whether silicone or TPO, first lead often within 48 hours. The system is already built.

RoofCoat Leads provides lead generation services through paid Facebook Ad campaigns. Results shown on this website — including lead volume, cost per acquisition, and return on ad spend — reflect averages across our contractor network and are not guaranteed outcomes. Individual results vary based on geographic market, competition, ad budget, sales process, and other factors outside our control. Testimonials represent the experience of individual contractors and are not typical. RoofCoat Leads does not guarantee a specific number of leads, revenue, or return on investment.