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How It Works
No Black Box
No Black BoxFrom Audit to First Lead Often Within 48 Hours
Most lead generation is a black box. You pay, you wait, you hope. Here's exactly what happens — step by step.
- Free Strategy Audit
- Campaign Build & Launch
- Lead Pre-Qualification
- Real-Time Delivery
<0h
Setup to First Lead
The Process
Four Steps. Zero Guesswork.
Step 01 · Day 0Free Strategy Audit
We analyze your local market, your service area, your ideal customer profile, and your current pipeline. This 30-minute call isn't a sales pitch — it's an honest assessment of whether we can deliver results for you. If we can't, we'll tell you.
- Local market analysis
- Service area mapping
- Competitor audit
- Ideal customer profile
- Pipeline assessment
- Custom blueprint
Custom campaign blueprint within 24 hours.
Step 02 · Day 1Campaign Build & Launch
Our team builds your Facebook Ad campaign from the ground up — copy, creative, targeting, and funnel. Every campaign is custom-built for your territory, your niche (commercial vs residential), and your monthly lead volume target.
- Ad Copy
- Creative Design
- Audience Targeting
- Qualification Funnel
- Tracking & Analytics
Launch within 24–48 hours of approval.
Step 03 · Day 1–2Lead Pre-Qualification
Every lead goes through our proprietary qualification funnel. We screen for property type, roof age, urgency, and budget. Price shoppers and tire kickers are filtered out. You only see leads who are genuinely ready to talk.
- Property type match
- Urgency confirmed
- Budget qualified
- Ready to book
You only receive qualified, ready-to-book prospects.
Step 04 · Day 1–2Real-Time Delivery
When a lead passes qualification, it goes directly to you in real time. You get an instant notification with their name, contact details, property type, and qualification answers. Speed-to-lead is everything.
- Instant SMS notification
- Email with full lead details
- Property type + qualification answers
The faster you call, the higher your close rate.
Platform Advantage
Why Facebook Ads — Not Google?
Most roofing contractors think Google first. Here's why Facebook is the better fit for roof coating.
01
2.9B+ users
Behavioral Targeting
Facebook knows when someone is researching home improvement or matches the profile of a property owner with an aging building. Google only knows what they typed.
02
Before they search
Interruption Advantage
Roof coating is a problem people don't know they have. Facebook reaches them at the problem-awareness stage — before they're comparing contractors.
03
40% lower cost
40% Lower CPA
Our Facebook campaigns consistently deliver cost-per-acquisition 40% below comparable HomeAdvisor leads for the same contractors.
04
5+ screening Qs
Pre-Qualification Depth
Facebook Lead Ads allow multi-question forms — that's how we qualify leads before you ever see them. Google search doesn't support this natively.
What's Included
Everything You Need to Grow
All included. No hidden fees.
01
Custom Facebook Ad Campaigns
Fully managed. We handle copy, creative, audience, and optimization — you close the jobs.
02
Lead Pre-Qualification Funnel
Proprietary multi-step funnel screens for property type, urgency, roof age, and budget.
03
Pre-Qualified, High-Intent Leads
Every lead is screened for property type, urgency, and budget before it reaches you.
04
Real-Time Notifications
Instant alerts via email, SMS, or CRM. Call within 60 seconds and your close rate doubles.
05
Follow-Up Script Support
Proven scripts built for roof coating. Partners using them see 15%+ conversion rate increase.
06
AI Appointment Setter + Live Secretaries
Optional add-ons: AI books appointments automatically ($500/mo) or our live team calls your leads ($500/mo).
07
Dedicated Campaign Manager
One point of contact who knows your business. No account shuffling.
ROI Calculator
See Exactly What Your Pipeline Could Look Like
Adjust the inputs to match your business. The math does the talking.
Your Inputs
$1.1kMonthly Ad Spend
6Jobs Closed / Month
42.7xReturn on Ad Spend
$46.9kNet Profit
Estimated Monthly Revenue$48k
Estimates only, based on the numbers you enter. RoofCoat Leads provides lead generation services through paid Facebook Ad campaigns. Results shown on this website — including lead volume, cost per acquisition, and return on ad spend — reflect averages across our contractor network and are not guaranteed outcomes. Individual results vary based on geographic market, competition, ad budget, sales process, and other factors outside our control. Testimonials represent the experience of individual contractors and are not typical. RoofCoat Leads does not guarantee a specific number of leads, revenue, or return on investment.
Predictable Pipeline
Know your numbers every month
Budget Control
Adjust spend anytime — no contracts
Territory Expansion
New area? Live in days
Seasonal Flexibility
Ramp up or down as needed
FAQ
Got Questions?
Got Questions?
Get the Answers Now
01
No. Every lead from your campaign goes only to you and is never resold, but we don't lock service areas, so another contractor in your area can run their own campaign with us. The price is the same either way: $1,500 a month, month to month, with your ad spend paid separately to the ad platforms.
02
How much do pre-qualified roof coating leads cost?
Our leads typically cost $30–$60 each, compared to $80–$150 for shared leads on platforms like HomeAdvisor. Because you're the only contractor receiving each lead, your close rate climbs to 20–35%, making your actual cost per closed job $150–$300.
03
How quickly will I get my first lead?
Most partners receive their first lead within 48 hours of campaign launch. We build and launch your campaign within 24 hours of your strategy audit.
04
How are the leads pre-qualified?
Every lead goes through our proprietary qualification funnel before reaching you. We screen for property type, roof age, urgency, and budget. Price shoppers and tire kickers are filtered out — you only talk to prospects who are genuinely ready to move forward.
05
Do I need to sign a long-term contract?
No contracts. You set your budget, you control your spend, and you can pause or adjust anytime. We earn your business month by month.
06
What types of contractors do you work with?
We specialize exclusively in roof coating and restoration — both commercial (TPO, silicone, acrylic flat roofs) and residential. We do not work with general roofing or replacement contractors.
